You: "
To get started I'll need two models." Pause
for a few seconds and before anyone responds quickly say
"how about you Pat and you Mary," pointing to the two
models you had pre-selected.
Let's talk about the
selection of your two models before going any further. One will
be a SKIN CARE MODEL to help you sell your Skin Care Kit and the
other will be your MAKE-UP MODEL to help you sell your Make-up.
The
Demonstrations gives your audience the opportunity to
see how the products looks and feel on others. Your models
you choose are very important to help sell others in their
selections later
TEACH TO SELL:
To sell your Skin
Care Kit ( CLEANSER, TONER MOISTURIZER,
MASQUE and FOUNDATION) you tell them the BENEFITS of
using each product while you demonstrate explaining how it's
done step by step.
You are teaching to
sell by telling them what are the BENEFITS of each product and
how it should be applied. TEACH TO SELL
and remember PRODUCT BENEFITS SELL .
OK! Let's get
back to the Demonstration.
Ask your Skin Care
Model to take a seat in facing the guests and tell them you are
going to Makeup both models and explain as you go along. Ask
them to pay close attention because you are going to ask them to
tell you what product is used next.
A BEAUTIFUL FACE STARTS WITH
BEAUTIFUL SKIN
The first thing you do
is look at your models face to get an idea what type of skin she
has but instead of telling her you turn to her and ask
"what
type of skin do you think you have?
Don't
try to figure it out before asking her, suppose she's
wearing a heavy moisturizer or she has a oil based foundation on
her face?
Chances
are she'll tell you she has Combination Skin because most women
do. (More on this later) Now that you know her skin type turn to
the Guests and say "Ladies, a beautiful face starts with
beautiful skin. There are 4 STEPS to having beautiful,
healthy glowing skin CLEANSING, TONING, MOISTURIZING and taking
a MASQUE once or twice weekly." We should use a CLEANSER,
TONER, MOISTURIZER in the mornings and at night before retiring
and we should take a MASQUE once or twice weekly.
After
making that statement, pick up your Cleanser and tell them that
for Pat our model I'm using the Sensitive Skin Cleanser
because she has combination skin and this Cleanser can be used
for NORMAL, COMBINATION and Sensitive skin.
Proceed
by using a Sanitizer to cleanse your hands or excuse yourself to
wash your hands pointing out to them the hands should be clean
before touching the face.
STEP
1: CLEANSE
* [ skin care
model first]
Next
pour a little CLEANSER in your left hand and rub both
hands together to take the chill off the Cleanser and for better
distribution over her face. Using upward and outward strokes
pass the CLEANSER over her face.
Benefits: An
effective cleanser formulated For
combination/oily skin types, to deep clean and penetrate deep into pores while
reducing surface bacteria. Helps protect the skin from free radicals and other
environmental pollutants.
DO
NOT massage it into the skin and while you are doing that draw
it to your audience's attention that they should apply their
CLEANSER going upward and outward without massaging it into the
skin. Next remove the Cleanser with tissue going upward and
outward. point out to them
at home you
would wash off with warm water.
Before applying cleanser on model. drape her with a cape,
ask her to remove her lipstick, Use a makeup remover for her
eye make up to completely remove all traces of color
and mascara from her eyelids.
STEP
2:
Masque *
After
Cleansing, use a spatula to remove masque from jar, apply masque
above the eyebrow and below the cheekbone using your index
finger. Using upward and outward strokes apply to entire face
leaving out eye area. Have model to sit in audience while the
masque dries and proceed to your second model Call her up now.
Benefits:" Drinks"
oils and toxins from the skin
Bio-active elements provide anti-bacterial properties
Tones and stimulates providing oxygen to skin cells
Tightens Pores
Exfoliates
Fights free radicals which can prematurely age the skin
Fights blemishes and blackheads
Can be used as a spot-treatment directly on blemishes
Excellent for all skin types
Carry headband to put on models to avoid the masque going
into her hair when washing off.
Make
up model
STEP 1:
CLEANSE "Ladies, a
beautiful face starts with beautiful skin".
Ask her "what type of
skin do you think you have"? Proceed
by using a Sanitizer to cleanse your hands.
Next
pour a little CLEANSER in your left hand and rub both
hands together to take the chill off the Cleanser and for better
distribution over her face. Using upward and outward strokes
pass the CLEANSER over her face.
DO
NOT massage it into the skin and while you are doing that draw
it to your audience's attention that they should apply their
CLEANSER going upward and outward without massaging it into the
skin. Next remove the Cleanser with tissue going upward and
outward. Point out to them
at home you
would wash off with warm water.
Before
applying cleanser on model. drape her with a cape, ask her
to remove her lipstick, Use a makeup remover for her eye
make up or vaseline to completely remove all traces of color
and mascara from her eyelids.
STEP
2: TONING
A non-alcoholic Vitamin C
enriched formula that helps calm and heal problem skin.
Directions
and Usage: After cleansing, apply
liberally with cotton pad using upward
and outward strokes. Wipe gently over face and neck. Repeat until
cotton pad shows no residue. Explain that this step helps to close the
pores and conditions your skin for the next step.
Benefits: Vitamin C - helps heal. Important to the formation of
collagen and is an anti-oxidant.
Never
apply cotton balls back to the tip of the bottle. Use fresh ones
if you need more.
STEP
3: MOISTURIZING
Using
a Q-tip dot a small amount from bottle to chin, nose, forehead
and cheeks. Then massage gently into the skin in an outward
motion. Make circular strokes around the eye area towards the inner eye area and
bridge of nose .Explain that this step helps
protect the skin from the elements and replenish it's natural
moisture.
STEP 4:
Foundation *
Apply a
small amount to the tip of a Q-tip or sponge and dot a small amount from bottle to chin, nose, forehead
and cheeks. Then blend in an upward and outward motion.
Explain
that the foundation is the first step to applying make up. It helps
protect the skin from the environment. We carry a liquid and pressed
powder formulation for your preference. They are light and comfortable
to wear and leaves your face looking smooth, flawless and natural
looking.
*To test the shade for your
model apply a dot on lower jaw line and blend in. If it
disappears into the skin with no demarcation line this is her
shade. Tell audience how to choose their foundation also.
STEP 5:
EYE MAKEUP
Starting at your lash
line, apply your
Base Color
(A) first, and then
apply your
crease color
in the crease area (B).
Apply your
Highlight Color
in the highlight color
area, (C) below the brow bone. Finally, blend
the colors with a cotton ball or your fingertip to
remove any obvious line. If the colors are too bright
tone them down with a little Translucent Powder.
Shape and define your eyes with
eyeliner after you've applied eye shadow and before
applying mascara. Pencil eyeliner
gives your eyes soft definition, while liquid versions
offer precision and drama. You can also moisten dark
eye shadow and apply it with a small, flat brush.
Then apply your Mascara:
Take out the
mascara wand and roll it on a tissue to remove any
excess product.
Use disposable wands at your parties for health
risks. Don't
pump the wand in the tube --
you'll introduce air and dry out the mascara.) Hold the wand at the base of the
lashes, give the wand a wiggle and pull it through the
lashes. Build volume with several thin layers rather
than a single clumpy one. Clumps? Comb them out with an
eyelash comb or a disposable plastic wand.
*
should go no closer to your
nose, but directly beneath the iris of your eye; below nostril-level
and into your temple hairline. 