How to Choose and Apply Foundation

1.

Decide what type of look you'd like to achieve. Foundations can offer sheer to heavy coverage and finishes that range from satiny to matte.

2.

Test the shade of your foundation on your jaw line to ensure that it matches your complexion. When making your selection, keep in mind foundations will look slightly darker in the bottle.

3.

Blend in the foundation gently with a makeup sponge. The foundation should disappear into your skin. If you find you're between shades, blend two colors together, or keep looking for a brand that offers the perfect shade.

4.

Look for yellow-toned foundation or tinted moisturizer if you're Caucasian or Asian; Hispanics should opt for foundation or tinted moisturizers with yellow-orange undertones. If you are African-American, it's a good idea to use light, medium and dark shades of foundation to allow for different gradations of color on different parts of your face.

5.

Remember that you have plenty of options to choose from, so if you don't find a good color match, keep looking.

For sheer, no-nonsense coverage, consider using a tinted moisturizer.*below

Tips:

Look for the many extras some foundation formulas offer, such as sunscreen or ingredients that hide fine lines. Beauty Sensation offers a formula for this.

Most skin colors, African, Caucasian, or Asian, have some yellow undertones in them. The darker the skin, the darker the shade of yellow. So choose a foundation with yellow undertones in them so that it will blend in nicely and not look painted on when applied.